My target audience is going to be students of wyke, this is because my magazine is going to be made for wyke. When deciding on my target audience i had to think about the demographics and psycographics. I need to think about the consumers beliefs and opinions. It will be aimed at male and female audiences and the age group i will be aiming it at is 15-24 years old as this is the time when people are in college/thinking about going to college so it will suite my college magazine. This age group has a lot of the same interests towards college life before looking for work or moving onto university.
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