LIIAR Magazine Analysis
Language
All of the magazines have a masthead that is a larger font size than the rest of the text and is placed at the top of the front cover. The complex and Billboard mastheads are quite simple and are in colours that aren’t very bold. However the Vibe masthead is a lot brighter and stands out more than the other two. Also all of the mastheads on the front covers are partially covered by the main person in the image, this shows that the magazines are well known and people will know what magazine it is without seeing the full title. They all have a banner headline which goes right across the top of the page.
All but one magazine has a bar code and price on them, this will mean that ‘Complex’ is a free magazine but the other two are not. This could be because complex is aimed at a different age range compared to the other two magazines.
All three of the magazines have one main image that dominates the front cover. And in each one it is a famous well known celebrity that people will recognise straight away, this means that people who are fans of these celebrities will buy the magazine as well as fans of R’n’B.
Vibe and Billboard both have many articles surrounding the main image and then their main article somewhere with them. Complex has a main article like vibe and billboard but then it doesn’t have any other articles.
None of the front covers have thumbnail images, this doesn’t tell you anything about the other articles so people may not buy the magazine as they don’t know much about it. All of the front covers just have one main image.
The main article on each magazine is made to stand out. On the Vibe and billboard magazine it is at a separate side to all the other articles. In vibe the article has been made to stand out by putting it in a different colour to the rest of the articles. On billboard it is in a bigger and bolder font compared to the rest. The complex magazine doesn’t have any writing other than the main article but they have still tried to make it stand out by putting it in purple, the rest of the magazine is black and white and grey and then the writing is in purple so you notice it more.
Vibe magazine has a teasing content along the top of it, saying the words ‘EXCLUSIVE’ to get people interested. This is useful for telling the audience that they are getting something extra that other magazines don’t have by buying the magazine.
There is a strong colour scheme in each of the front covers. Vibe magazines colour scheme is blue and white and then the more important things like the main articles and teasing content in yellow and black to stand out. Complex magazine is mainly greys, black and white and then colour for the text. Billboard uses the colours white and black with some grey writing for less important parts.
None of the magazines have a competition but Vibe magazine does have a survey, this will interest people and they will want to see what the survey is about and want to fill it in.
All three of the main images on these magazines are of well-known singers and they are made to look important as they are the dominant subject for the magazines. In complex and Billboard magazine the writing is made to be shaped around the celebrity so that it doesn’t draw any attention away from them, whereas in Vibe some of the writing goes over Usher but this doesn’t detract from the picture as it is a medium close up and grabs your attention straight away.
Vibe magazine is a medium close up and you can see that Usher is looking into the camera even though he has sunglasses on. Complex and Billboard are not as close as Vibe and I think that this takes some attention away from the subject.
All of the magazines have a masthead that is a larger font size than the rest of the text and is placed at the top of the front cover. The complex and Billboard mastheads are quite simple and are in colours that aren’t very bold. However the Vibe masthead is a lot brighter and stands out more than the other two. Also all of the mastheads on the front covers are partially covered by the main person in the image, this shows that the magazines are well known and people will know what magazine it is without seeing the full title. They all have a banner headline which goes right across the top of the page.
All but one magazine has a bar code and price on them, this will mean that ‘Complex’ is a free magazine but the other two are not. This could be because complex is aimed at a different age range compared to the other two magazines.
All three of the magazines have one main image that dominates the front cover. And in each one it is a famous well known celebrity that people will recognise straight away, this means that people who are fans of these celebrities will buy the magazine as well as fans of R’n’B.
Vibe and Billboard both have many articles surrounding the main image and then their main article somewhere with them. Complex has a main article like vibe and billboard but then it doesn’t have any other articles.
None of the front covers have thumbnail images, this doesn’t tell you anything about the other articles so people may not buy the magazine as they don’t know much about it. All of the front covers just have one main image.
The main article on each magazine is made to stand out. On the Vibe and billboard magazine it is at a separate side to all the other articles. In vibe the article has been made to stand out by putting it in a different colour to the rest of the articles. On billboard it is in a bigger and bolder font compared to the rest. The complex magazine doesn’t have any writing other than the main article but they have still tried to make it stand out by putting it in purple, the rest of the magazine is black and white and grey and then the writing is in purple so you notice it more.
Vibe magazine has a teasing content along the top of it, saying the words ‘EXCLUSIVE’ to get people interested. This is useful for telling the audience that they are getting something extra that other magazines don’t have by buying the magazine.
There is a strong colour scheme in each of the front covers. Vibe magazines colour scheme is blue and white and then the more important things like the main articles and teasing content in yellow and black to stand out. Complex magazine is mainly greys, black and white and then colour for the text. Billboard uses the colours white and black with some grey writing for less important parts.
None of the magazines have a competition but Vibe magazine does have a survey, this will interest people and they will want to see what the survey is about and want to fill it in.
All three of the main images on these magazines are of well-known singers and they are made to look important as they are the dominant subject for the magazines. In complex and Billboard magazine the writing is made to be shaped around the celebrity so that it doesn’t draw any attention away from them, whereas in Vibe some of the writing goes over Usher but this doesn’t detract from the picture as it is a medium close up and grabs your attention straight away.
Vibe magazine is a medium close up and you can see that Usher is looking into the camera even though he has sunglasses on. Complex and Billboard are not as close as Vibe and I think that this takes some attention away from the subject.
Institution
Each of the magazines has been published by the companies that have made the magazines.
Vibe magazine is published by Inter Media Partners which is a firm focused on the media sector. They took over the production of the magazines after it was shut down.
Complex magazine is published by Marc Ecko who creates the magazine. It says this name above the masthead of the magazine, making it clear who published it.
Billboard magazine is published by Prometheus Global Media, which is a worldwide brand as Billboard is a very well-known music magazine. They have published many other well-known magazines like Vogue and GQ.
Each of the magazines has been published by the companies that have made the magazines.
Vibe magazine is published by Inter Media Partners which is a firm focused on the media sector. They took over the production of the magazines after it was shut down.
Complex magazine is published by Marc Ecko who creates the magazine. It says this name above the masthead of the magazine, making it clear who published it.
Billboard magazine is published by Prometheus Global Media, which is a worldwide brand as Billboard is a very well-known music magazine. They have published many other well-known magazines like Vogue and GQ.
Ideology
For each magazine the main image with the celebrity they are made to look important and dominate the front page.
They are all the only image so they stand out from everything else on the front cover, complex magazine is very minimal, doing the complete opposite of its name, and seems to show the celebrities for who they really are. Whereas the other two magazines show the celebrities just as famous people and what everyone knows them for unlike complex.
For each magazine the main image with the celebrity they are made to look important and dominate the front page.
They are all the only image so they stand out from everything else on the front cover, complex magazine is very minimal, doing the complete opposite of its name, and seems to show the celebrities for who they really are. Whereas the other two magazines show the celebrities just as famous people and what everyone knows them for unlike complex.
Audience
The audience for all three magazines is fans of R’n’B music. You know this as they are R’n’B magazines and someone who didn’t like that type of music wouldn’t buy these magazines.
There is also another audience for fans of the celebrity that gets featured on the front cover each week. For Vibe, Usher fans will be interested in the magazine as he is featured in it. For complex Nicki Minaj fans will be interested and for Billboard, Lady gaga will be interested in the magazine.
By featuring celebrities on the front cover it gets people interested and fans of this celebrity will buy the magazine, so more people will buy the magazine.
The audience for all three magazines is fans of R’n’B music. You know this as they are R’n’B magazines and someone who didn’t like that type of music wouldn’t buy these magazines.
There is also another audience for fans of the celebrity that gets featured on the front cover each week. For Vibe, Usher fans will be interested in the magazine as he is featured in it. For complex Nicki Minaj fans will be interested and for Billboard, Lady gaga will be interested in the magazine.
By featuring celebrities on the front cover it gets people interested and fans of this celebrity will buy the magazine, so more people will buy the magazine.
Representation
Vibe and Billboard are trying to show the celebrities as very important and is more focused on promoting them and their music, however with complex it is more focused on showing the celebrity for who they are and seems to be more interested in them.
Vibe and Billboard are trying to show the celebrities as very important and is more focused on promoting them and their music, however with complex it is more focused on showing the celebrity for who they are and seems to be more interested in them.
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